Check your ad copy against the NMC guidelines
Paste a post, an ad or a page. The checker flags wording the Ethics and Medical Registration Board guidelines of 6 October 2026 and IMC Regulation 6.1 prohibit, marks what needs a verifiable fact, and suggests the compliant alternative.
0 / 5000 characters. Checked as you type.
Paste copy on the left. Prohibited wording turns red, wording to verify turns brass, and each item comes with a compliant rewrite hint.
What this checks (18 rules)
- StopSuperlative or ranking claim. Claims such as best, number one or leading are barred unless objectively verifiable with a transparent, independent method.
- StopGuarantee or assured outcome. Guaranteed cures or outcomes are prohibited. No treatment outcome can be promised.
- StopMiracle or instant claim. Miracle treatments and unrealistic claims are barred under the guidelines.
- StopPainless or risk-free claim. Painless-treatment claims and concealing risks are specifically prohibited.
- StopDiscount, offer or inducement. Discounts, limited-time offers, contests, coupons, cashbacks and free procedures that encourage unnecessary care are prohibited.
- StopTestimonial or patient story. Using a patient's name, image, voice or testimonial to promote services is barred. Patient consent does not make it acceptable.
- StopBefore-and-after or results promotion. Promotional before-and-after photos, surgical result advertising and success stories are prohibited outside anonymised scientific or educational use.
- StopCelebrity reference. Celebrity patients and endorsements may not be used to promote a clinic or doctor.
- StopComparative claim. Comparative claims need a transparent, independently verifiable methodology, which marketing copy almost never has.
- StopSuccess or satisfaction percentage. Percentage success claims read as guarantees and are rarely verifiable for an individual clinic.
- StopReferral reward or lead payment. Commissions, referral fees and payments tied to patient procurement are prohibited.
- CheckUrgency or fear-based wording. Fear-based marketing that creates unnecessary demand is prohibited. Urgency wording usually crosses that line.
- CheckCure wording. Cure language is acceptable only as neutral medical description, never as a promise. Check the sentence.
- CheckProduct or doctor endorsement. Doctors may not endorse drugs or devices in connection with their name, photo or professional status.
- CheckAward or certification claim. Allowed only if objectively verifiable. Name the body, the year and the category, or drop it.
- CheckAI-generated content. AI-generated promotional campaigns for commercial interest are prohibited, and any AI-generated content must carry a source mark.
- CheckExpert or specialist claim. Allowed only where a recognised qualification supports it. A BDS cannot be called a specialist; an MDS in the named branch can.
- CheckPatient or case count. Factual counts are allowed only if accurate and verifiable, and must not be dressed up as outcomes.
A screening aid, not legal advice. It matches wording patterns and cannot judge context, images or the intent of a campaign. Your State Medical Council has the final say. Nothing you paste is stored or sent.
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