Every price, in writing.
One-time setup, monthly retainer and change costs for every module, so you can see the cost of any combination before we talk. Ranges reflect scope; the exact quote follows a short audit. Prices in INR, GST extra, ad spend separate. Pay any retainer or Care Plan annually and you pay for eleven months, not twelve. Same month-to-month scope, same right to stop at renewal.
- 01The Rook
Your website, the front door patients judge you by
A bespoke clinic site: fast, mobile-first, built to turn visitors into enquiries, and structured so search engines and AI assistants can read it. NMC-checked copy, WhatsApp and call CTAs, an appointment button.
From ₹30,000 one-time
- 02Care Plan
Keep it live, current, and yours
Hosting, SSL, backups, uptime monitoring and unlimited minor edits, so the site never goes stale or dark. Your domain always stays registered in your own name.
₹2,000 to ₹3,500 a month
- 03Control the centre
Own the centre of local search
In local healthcare the centre is the Google Maps three-pack and, more and more, the answer an AI gives when someone asks for a dentist in your city. We work all three layers: local SEO, traditional search and AI citation, in one retainer with one monthly report tied to enquiries.
₹18,000 to ₹28,000 a month
The website is a one-time win that builds trust. The Care Plan keeps it yours. Search is where the money compounds month over month. Paid ads are the accelerator on top. Sell the door, keep the door, fill the room, then turn up the flow.
Bespoke builds, not templates
In the AI era a premium site is one that machines can read and patients can trust. Every build includes the items below; pricing depends on scope and specialty.
- Schema markup and answer-first structure, so Google and AI assistants can read and cite the site
- NMC copy review on every page
- Mobile-first design, fast on a budget Android phone
- WhatsApp and call CTAs, appointment button
- Analytics and conversion tracking
- Two revision rounds during the build
The Pawn
Landing page
A single conversion page: doctor introduction, services, honest service feedback, and a WhatsApp or booking CTA. Ideal for running ads into.
- One-time
- ₹15,000 to ₹22,000
- Timing
- Live in 3 to 5 days
The Rook
Clinic website
The standard: five to seven pages (home, about, services, team, blog, contact) with condition and treatment pages built around what your patients actually search. The right start for most single-doctor clinics.
- One-time
- ₹30,000 to ₹45,000
- Timing
- Live in 10 to 14 days
The Bishop
Specialty or premium site
For cosmetic, implant, orthodontic and dermatology practices. Custom design, in-depth treatment pages, doctor profiles, online booking, anonymised clinical education where it is appropriate, full schema. No before-and-after galleries and no testimonials, because the guidelines do not allow them.
- One-time
- ₹60,000 to ₹90,000
- Timing
- 3 to 4 weeks
The Castle
Multi-doctor, group or chain
Individual doctor pages, department structure, multi-location pages, booking system. Scoped per project.
- One-time
- From ₹1,20,000
- Timing
- Scoped on request
Care Plan
Maintenance and hosting
Hosting, SSL, backups, uptime monitoring and unlimited minor edits. Attaches to any build. The domain stays registered in your name.
- Monthly
- ₹2,000 to ₹3,500, or annual
Getting found, on Google and in AI
One integrated retainer covers local search, traditional SEO and AI citation, reported as a single monthly picture tied to enquiries. The concrete work: schema and entity building, answer-first content, Google Business Profile management, technical health, and an llms.txt file that tells AI crawlers what to cite.
Setup
Search foundation
Technical SEO, Google Business Profile setup and optimisation, schema, and the entity architecture that makes your clinic readable and citable by AI. Done once, before a retainer begins.
- One-time
- ₹25,000 to ₹35,000
Local tier
Google Maps focus
Google Business Profile management, 2 to 3 posts a week, honest review requests via WhatsApp, local rankings, and a monthly report. For clinics that only want to win near me.
- Monthly
- ₹10,000 to ₹15,000
Full Search
SEO, AEO and GEO together
Everything in Local, plus on-page and content SEO with one blog or treatment guide a month, answer-engine work (FAQ and snippet structuring), and generative-engine monitoring across ChatGPT, Gemini, Perplexity and AI Overviews. The full visibility stack, one report.
AI-search optimisation is still early and builds over months, not days. We treat it as the forward position most clinics have not claimed yet, layered on top of SEO that already works, never as a switch.
- Monthly
- ₹18,000 to ₹28,000
Paid ads that bring enquiries now
Once the foundation is set, or when a clinic needs enquiries this month. Google captures patients already searching; Meta reaches those who do not yet know they need you.
Search and Maps
Google Ads
The highest-intent enquiries, from patients already looking for a clinic near them. Campaign build, conversion tracking, NMC-compliant ad copy, monthly report.
- One-time
- ₹8,000 to ₹12,000 setup
- Monthly
- ₹6,000 to ₹8,000 plus 10 to 15% of spend
Facebook and Instagram
Meta Ads
Reaches patients before they search, useful for cosmetic, orthodontic and awareness work. Campaign build, audience targeting, compliant creatives, monthly report.
- One-time
- ₹8,000 to ₹12,000 setup
- Monthly
- ₹6,000 to ₹8,000 plus 10 to 15% of spend
The Fork
Google and Meta together
Capture active demand and build new demand at once. One combined report, one strategy.
- One-time
- ₹15,000 to ₹20,000 setup
- Monthly
- ₹10,000 to ₹12,000 plus 10 to 15% of spend
Why the fee is a base plus a share of spend
A flat fee pays the same for a ₹20,000 account and a ₹2,00,000 account, although the second needs far more creative testing, budget decisions and monitoring. A pure percentage leaves a small account under-served. So we charge a base that covers the fixed work of running any account, plus a share of media spend that scales with the size of what we manage.
The share is on the media budget you pay Google and Meta directly. It is never on leads, patients or appointments, which the NMC guidelines prohibit, and we never route or mark up ad spend.
What management includes
- Three to four ad creatives a month
- Ongoing copy and audience optimisation
- Budget monitoring and waste checks
- Monthly reporting on enquiries and cost per enquiry, not impressions
Worked example
| Client | Ad spend | Base | Share | Fee |
|---|---|---|---|---|
| Small clinic | ₹15,000 | ₹6,000 | ₹1,800 | ₹7,800 |
| Mid-size clinic | ₹75,000 | ₹6,000 | ₹9,000 | ₹15,000 |
| Multi-location | ₹3,00,000 | ₹6,000 | ₹36,000 | ₹42,000 |
Illustration at a 12% share. Your quote states the exact percentage.
What we add once the basics are working
Not starting points. We introduce these when a clinic is already found and needs to do more with the attention. Any of them can be quoted on its own.
The Queen
NMC compliance audit
A written audit of your existing website, Google profile and social, each issue cited against the IMC code and the October 2026 guidelines, with a fix. A low-commitment way to start.
- One-time
- ₹6,000 to ₹8,000
- Timing
- 48 hours
Castling
Reputation management
Honest review requests and a response protocol across Google, Practo and JustDial. Compliant, on schedule, never incentivised.
- Monthly
- ₹5,000 to ₹8,000
Bespoke, not templated
Social content
12 posts and 4 reels a month, built around your specialty and locality in Hindi, English and your state's language, each reviewed against the guidelines before posting. Not auto-generated filler.
- Monthly
- ₹20,000 to ₹30,000
Promotion
Personal branding for the doctor
4 education-led pieces a month in your own voice, building you as a recognised name in your specialty and city, the way referrals and premium fees actually follow. Within the rules on self-promotion.
- Monthly
- ₹15,000 to ₹20,000
The Foundation
Brand identity
Logo, colour and type system so the clinic looks consistent everywhere. Files in every format.
- One-time
- ₹10,000 to ₹18,000
Careflow
AI and automation
Careflow CMS setup, WhatsApp confirmations and recalls, automated enquiry follow-up and Careflow AI for the front desk. Scoped per clinic.
- One-time
- From ₹25,000 setup
- Monthly
- Careflow subscription from ₹799
What arrives, and when
The cadence behind each retainer. Numbers, not adjectives, so you know what you are paying for before the first invoice.
- Local tier
- 2 to 3 Google Business Profile posts a week, weekly review requests, local rank check every fortnight
- Full Search
- Everything in Local, plus one blog or treatment guide a month, FAQ and schema upkeep, and an AI-citation spot check across ChatGPT, Gemini, Perplexity and AI Overviews
- Social content
- 12 posts and 4 reels a month across two platforms, in Hindi, English and your state's language, each reviewed against the guidelines before posting
- Personal branding
- 4 education-led pieces a month in the doctor's own voice, one long-form piece a quarter
- Paid ads
- 3 to 4 creatives a month, weekly budget and search-term review, copy tweaks included
- Care Plan
- Daily backups, uptime monitoring, minor edits turned around within two working days
- Every retainer
- One report on the first working day of the month, tied to enquiries and cost per enquiry, with a 20-minute call if you want it
What edits and additions cost
Two free revision rounds are built into every website during the build. After go-live, this is what changes cost, so there are no surprises.
Website
- Minor text or image edit
- Free under 30 minutes, or covered by the Care Plan
- Design or layout change
- ₹1,000 to ₹2,500 per request
- New page
- ₹2,000 to ₹5,000 by complexity
- Full redesign of an existing page
- ₹3,000 to ₹6,000
Search and content
- Extra blog or content piece beyond the retainer
- ₹1,500 to ₹3,000 each
- New location or specialty added to the SEO scope
- Quoted per scope
Ads and brand
- Ad creative beyond the monthly set
- ₹1,500 to ₹2,500 each
- Ad copy tweaks within a running campaign
- Included
- Logo revision round beyond those included
- ₹1,000 to ₹2,000 per round
Honest timelines, no promises
Every clinic asks how long it takes. These are the ranges we have seen and plan around. Outcomes depend on your market, your budget and how quickly enquiries are handled, so none of this is a guarantee.
- Landing page
- Live in 3 to 5 days
- Clinic website
- Live in 10 to 14 days; specialty sites 3 to 4 weeks
- Google Maps movement
- 60 to 90 days for a well-run profile to shift in the three-pack
- SEO
- 3 to 6 months for early movement, 6 to 12 months for meaningful traffic
- AI citations (GEO)
- Months, not weeks, and still an early discipline. We report what we see each month
- Paid ads
- 2 to 4 weeks to stabilise, 60 to 90 days for a reliable cost per enquiry
- Reviews
- A steady flow within the first month of honest requests
Straightforward, and in your interest
- 01
Audit first, quote second
We recommend a starting point after a short audit, not before. The exact quote follows that read.
- 02
Retrofit costs more than building on our own work
A module added to a site someone else built is priced at the upper end of its range, because retrofitting is more work. The same module on a site we built sits at the lower end.
- 03
Payment
One hundred percent in advance via Razorpay for one-time work. Work begins on confirmation, so our attention goes to delivery, not invoices.
- 04
Retainers
Month to month, no lock-in. Cancel with notice before the next billing cycle. A retainer starts only after its one-time setup is complete.
- 05
Annual billing
Pay a retainer or the Care Plan annually and you pay for eleven months, not twelve. Same scope, same right to stop at renewal.
- 06
Revisions
Two free rounds during a build. After go-live, minor edits are covered by the Care Plan and larger changes are quoted at the rates above.
- 07
Your domain is yours
Registered in your name and your email, always, even when we manage the hosting.
- 08
Ad spend
Paid by you directly to Google and Meta. We never route media spend through us and never mark it up.
- 09
Results
Published only when real, dated and verified, and only with your consent. No fabricated numbers, no patient outcomes, no testimonials.
Start here
A free 15-minute audit of your website, Google presence and how AI answers describe your clinic.
No pitch. Just your gaps and what it would take to fix them. Or go straight to the written 90-day plan with the Clinic Growth Consultation.