Question 1

Is your marketing NMC-compliant?

Accepted Answer

Yes. We work to IMC Regulation 6.1 and the NMC Ethics and Medical Registration Board advertising and public communication guidelines issued on 6 October 2026. Claims are honest, creative is compliant, and you receive an SOP your team can follow. We position ourselves as the compliance authority, not a risk to it.

Question 2

What changed with the NMC guidelines of October 2026?

Accepted Answer

The NMC now spells out what clinic marketing may not do: patient or doctor testimonials, before-and-after promotion, superlatives such as best or number one, guarantees, discounts and offers, fake reviews or ranking manipulation, AI-generated promotional campaigns, and any payment to an agency or influencer linked to patient procurement. Repeat violations can suspend a registration. Our retainers are flat fees, never per lead, every creative is checked before it goes live, and we audit existing marketing against the guidelines as a one-time project.

Question 3

Do you guarantee a specific number of new patients?

Accepted Answer

No, and you should be cautious of any healthcare agency that does. We build the systems that earn trust and visibility over time. We share what past deployments have achieved, framed honestly, never as a promise.

Question 4

What does the free audit include?

Accepted Answer

A 15-minute call, then a short written read of your Google presence, social, reviews, website, ad spend and how AI answers describe your clinic, with a prioritised list of quick wins. There is no pitch deck and no obligation.

Question 5

Do you work with clinics or doctors outside India?

Accepted Answer

No. We work with clinics and individual healthcare professionals in India only, dentists, doctors, consultants and allied practitioners alike, so our compliance knowledge and local search expertise stay sharp.

Question 6

How is pricing structured?

Accepted Answer

The free audit costs nothing. The Clinic Growth Consultation, two calls and a written 90-day plan, is a flat ₹9,999 and is credited against your first retainer month. Monthly bundles run from Foundation at ₹19,500 to Catalyst from ₹85,000 per month, and every module can be bought on its own from the rate card on the pricing page. One-time projects such as the Full Digital Audit start at ₹12,000. Careflow CMS is our clinic OS (from ₹799/month at careflowcms.tech); Careflow AI is available as an in-product plan feature with optional clinical add-ons.

Question 7

What is Careflow CMS and Careflow AI?

Accepted Answer

Careflow CMS (careflowcms.tech) is our health-tech Clinic OS: queue, appointments, billing, WhatsApp automation, and recalls. Careflow AI (careflow.ai) sits inside that workspace to help staff run daily workflows, with optional clinical assist tools for licensed doctors. Marketing and Careflow can be used together or separately.

Question 8

What are GEO and AEO, and do clinics need them?

Accepted Answer

Generative Engine Optimisation and Answer Engine Optimisation are the work that gets your clinic cited when patients ask ChatGPT, Perplexity or Google AI Overviews who to see. It builds on good local SEO: accurate profiles, treatment pages, structured data and honest, doctor-reviewed content that an AI engine can quote. We include it in the Search & AI pillar and offer a one-time AI Search Readiness Audit. No engine can be guaranteed to cite you, so we never promise it.

Question 9

What is the Clinic Navigator?

Accepted Answer

A short guided tool on this page. You pick your specialty, your main problem, and your practice stage, and it returns a prioritised set of recommended services, a suggested retainer tier, and a low-friction first step.